AdMaster Features: This is what you get

Cloud-based platform

• Access AdMaster from any browser-enabled device, allowing flexibility to work from anywhere.
• Spots are uploaded to our secure cloud server, and seamlessly synced to your broadcast PC.
• Invite an unlimited number of users to manage the station traffic at no additional per-user cost.
• Use the lightweight File-Sync Windows app on your broadcast PC or any networked computer to download spots and traffic playlists from our server, and check your broadcast log to monitor campaign progress.  

Commercial breaks setup

• Manage up to 20 highly configurable commercial breaks per hour, per station.
• Customize breaks usage for paid advertising, public service announcements, promos or specific types of advertising.
• Set unique commercial break setup per day, per hour and per station with immediate schedule generation.
• Define duration limits for each break, with options for topping up shorter breaks. 
• AdMaster's scheduling algorithm automatically maintains balanced break durations within the same hour, prioritizing total break duration over the number of spots.
• Advanced break duration settings available for station networks to maintain synchronization.
• Control the maximum number of spots in each break.
• Implement backtiming for hour-end (requires playout software support).
• Assign priority levels to breaks, with customizable duration limits and separate settings (the Priority 2 breaks will only be created if all the Priority 1 breaks are full).
• Automatically create blank playlist files when no commercials are scheduled (if required by playout software).
• Save and load commercial break setups as templates for use on other stations.

Jingles and Custom Code Lines

• Include intro/outro jingles in commercial break playlists with independent settings.
• Insert additional jingles, bumpers, or station IDs between commercials with advanced configuration.
• Configure "One more commercial before we get back to the music" jingle separately for extra slot charging.
• Add custom code to the top/bottom of each commercial break to send commands to your playout software (playout software documentation will specify supported features). 

Campaign Scheduling (watch the Video tutorial)

Segmented Scheduling

• Schedule campaigns in segments, with unlimited segments per campaign.
• Each segment runs independently, with its own dates, spots, play counts, spot positioning and advanced settings.
• Segments can overlap, allowing for unlimited combinations within a single campaign schedule.
• Automate and repeat nearly any scheduling pattern, with manual fine-tuning options.

Spot Management

• Allocate unlimited spots per campaign.
• Create Spot Groups (a.k.a. Piggybacking, or Reminder Spots) to intentionally schedule two or more spots in the same commercial break, if required by customer.
• Use placeholders to pre-schedule spots even before they are produced.
• Choose between random, percentage or sequence selection for multiple spots within a campaign segment.
• Assign multiple cart numbers per spot for station networks with specific playout software requirements.

Flexible Schedule Control

• Set advanced campaign stop conditions based on budget, play count, or total campaign duration.
• Choose from three scheduling modes: Static, Variable, or Manual.
• Static scheduling repeats the same hour/break selection daily.
• Variable scheduling dynamically selects different combinations of hours and breaks each day.
• Manual scheduling enables you to manually select hours and breaks for each play throughout the campaign.

Break and Positioning Options

• Fine-tune break selection within the hour.
• Specify special positioning for any spot within a break.

Campaign Customization and Separation

• Same Business Separation: Keep ads promoting the same type of business apart. Customize business categories to suit your needs.
• Voice Artist Separation: Ensure a variety of voices in your ad breaks. Prevent consecutive ads recorded by the same voice artist.

Multi-Station Scheduling

• Each user with the access to your AdMaster account can manage campaigns across multiple stations, depending on user permissions.
• For larger networks, AdMaster allows you to group stations, for easier campaign management. This feature enables you to create complex campaign schedules, including various spots for different regions, in just minutes
• Keep the station network in sync in real time: Any changes made to campaigns are instantly reflected in the break durations and top-ups across all stations. 
• Alternatively, select a "master" station, and and AdMaster will automatically adjust the durations of all other stations, either cutting the longer breaks or topping up the shorter ones to maintain synchronization.

Traffic Log Editor

• Quick and Intuitive Browsing: Effortlessly navigate through commercial break playlists, review the schedule, and make manual adjustments as needed. Any changes made in the commercial breaks will take precedence over the scheduling algorithm settings.
• Filter by Campaign: Focus your view on a specific campaign by filtering the Traffic Log Editor. This allows you to closely monitor the campaign's schedule and ensure it meets your expectations.
• Live Log Reconciliation Info: Each spot is marked with a checkmark sign once it has been played as expected, providing you with real-time confirmation.
• Resolve Scheduling Conflicts: While the scheduling algorithm strives to prevent conflicts, you have the final say. If scheduling conflicts arise, you can manually resolve them to maintain a smooth schedule.
• Add Spots Manually: When last-minute changes are required, you have the flexibility to add any active spot directly to the commercial break playlist.

Log Reconciliation

• Create the Broadcast reports / Affidavits, based on log reconciliation data (AdMaster will obtain the data from log files generated by your playout software)
• Email the Broadcast reports / Affidavits to the customers directly from AdMaster, with your station logo and custom message to the customer.
• Real time monitoring data displayed in Traffic Log Editor: spot is marked with a checkmark sign once it has been played as expected.
• Real time monitoring web page for the customer: along with the campaign schedule, AdMaster will create and update the private web page with the campaign insights and broadcast data. To find out more about this feature, please navigate to this page. 

Invoicing

• Create invoices based on schedule, log reconciliation data, or manually
• Auto-calculate the price based on your station advertising rate card, with detailed pricing models per spot play, per second, per campaign or monthly flat rates. 
• Calculate the taxes automatically and add them to each invoice item, and/or to the invoice summary.
• Set the default discount per customer, or add it to each invoice manually.
• Create and automatically send the recurring monthly invoices.
• Track the payments and automatically send the late payment reminders.
• Send the unique invoice link to the customer and track if the invoice has been seen.
• Create the customized invoice documents in printable PDF format (with your station logo)

Proposals

• Create proposals based on campaign pre-schedule, or manually
• Calculate the taxes automatically
• Set the default discount per customer, or add it to each proposal manually.
• Send the unique proposal link to the customer and track if the proposal has been seen.
• Create the customized proposal documents in printable PDF format (with your station logo)