Beyond Limits: Ad Scheduling for Growing Stations

Is your current traffic software holding you back? It's time to switch to a modern, powerful, and affordable tool designed to unlock your station's full revenue potential.

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Recognize These Growth Barriers?

As your station grows, the limitations of basic or outdated tools become painfully clear. Does one of these scenarios describe your current situation?

You've Outgrown Your Playout's Built-in Module

The traffic scheduler that came with your playout was decent to start with, but now it's a bottleneck. You find yourself working around its limitations, turning down profitable, complex campaigns because your software simply can't handle them. You are forced to keep things simple to avoid extra costs and complexity.

You're Stuck with Expensive, Unstable and Outdated Software

You are paying a significant annual fee for a dedicated traffic software that feels complicated and unstable. You shouldn't have to check social media groups to find out if the other users are experiencing the same problems. Your station's core operational tool should just work, reliably, every time.

Priced Out of Traffic Tools?

You are pushing your playout's built-in traffic module to its absolute limits. You know you need a more powerful, dedicated tool to grow and handle more complex sales, but the high costs and setup fees of professional traffic software seem completely out of reach. It feels like you're forced to choose between staying limited or facing an impossible investment.

Next: Switching to AdMaster is Fast and Easy

Switching to AdMaster is Painless

Keep Your Familiar Playout:

Are you trying to keep your old playout system that everyone at the station is used to? No problem. As long as there are minimal technical possibilities for integration (i.e., it can import an external playlist/log file), we will help you connect it with AdMaster.

Work in Your Own Language:

Does your sales or traffic team not speak major world languages? No problem. AdMaster offers an interface in over 40 languages. If yours is not among them, we will add it at your request.

No Extensive Training Needed:

AdMaster is intuitive and built for broadcasters. A few short tutorials are all your team needs to get up and running, saving you time and training costs.

Bring Your Existing Data With You

Switching systems is much easier when you don't have to start from zero. To make your transition as smooth as possible, we can often help you import your existing advertiser database (your list of clients) directly into AdMaster. Contact us with details about the software you are currently using, and our team will explore the possibilities with you.

Next: The Advantages of AdMaster

What AdMaster Truly Gives You

Massive Time Savings

AdMaster's smart algorithm doesn't just create a schedule quickly - it creates the right schedule from the start. This drastically reduces the hours of manual 'damage control' and fixing of scheduling conflicts common with other systems, freeing your team for more important tasks.

Increased Revenue Potential

Start selling more advanced campaigns that your old system couldn't handle, maximizing your ad inventory.

Professional Image

Provide your clients with advanced scheduling and professional reports that build trust and encourage repeat business with larger advertisers.

Fewer Errors, Less Stress

Automation drastically reduces errors from manual work or unreliable legacy systems, giving you peace of mind that ads are running correctly and as promised.

A Tool That Grows With You

Whether you're adding new frequencies, monetizing webstreams, or expanding your sales team, AdMaster has the power and flexibility to support your growth without becoming a bottleneck.

Live Access for Your Clients

Empower your advertisers with our unique Live Reports feature. Giving clients direct, real-time access to their campaign performance builds ultimate trust and sets your station apart from the competition.

From Proposal to Payment, Simplified

Manage the entire financial cycle in one place. Create proposals and contracts, and generate accurate invoices from broadcast data, all within AdMaster. Or, export the data to be used with your preferred accounting and invoicing software.

Cloud-Based Flexibility

As a true cloud platform, AdMaster gives your team the freedom to manage sales, scheduling, and invoicing from anywhere, at any time, with unlimited user accounts per license. Perfect for remote work and optimizing your operational costs.

Next: Remote Traffic Services (Optional)

Need to Outsource the Work?

For growing stations that want to focus their energy on sales and great content rather than daily traffic operations, we have a perfect solution. Our sister company, IT4RADIO, offers professional remote traffic services. The experienced operators, using the full power of the AdMaster platform, can take over the entire process for you: from scheduling complex campaigns and managing your inventory to handling reconciliation and generating reports. Optionally, the invoices can be generated and sent directly to your clients. It’s the ultimate way to get all the benefits of a world-class traffic system without dedicating your own staff's time to it.

Learn More About IT4RADIO Remote Traffic Services