WEBVTT

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Welcome back to our AdMaster Cloud tutorial
series!

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If you haven't seen our previous video covering
the first steps of creating a campaign, check

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it out using the link on your screen before
diving into this tutorial.

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As a quick reminder, AdMaster offers three
ways to schedule a campaign: static scheduling,

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where you choose specific hours, variable
scheduling, where you set dayparts and plays,

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and manual scheduling, where you do everything
manually.

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In this video, our focus is on variable scheduling.

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Let's get started!

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In a variable schedule, AdMaster's algorithm
dynamically picks a different set of hours

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within a specified range every day.

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Like the static schedule, this approach makes
use of campaign segments that can overlap,

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together forming a complete campaign.

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In the initial example, we'll run the campaign
in a single segment spanning the full 30 days.

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We'll schedule six plays of one of two available
spots.

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The segment's starting and ending days align
with the overall campaign dates, so no adjustments

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are needed here.

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In the spot selection section, the interface
resembles that of static scheduling.

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AdMaster can rotate spots randomly, maintain
sequence, or allow you to set percentages

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between spots.

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Adjusting one slider automatically updates
the others.

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Moving on to the hours selection:
This interface differs from static scheduling.

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Instead of checkboxes for hours, there's a
slider determining the daypart for this segment.

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Here, I'll set the range from 6 AM to 10 PM
and choose six plays.

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If the client agreement involves special positioning,
you can select one or more commercial breaks

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within an hour and activate special positioning
inside the break.

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Saving this draft as a campaign integrates
it into the traffic log.

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Reviewing the schedule: This campaign involves
six plays of rotating spots between 6 AM and

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10 PM.

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The algorithm will dynamically select different
hours each day.

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In the following example, the campaign will
also run for 30 days, but this time we aim

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to schedule the first spot in the morning
hours and the second spot in the afternoons.

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Let's start with the new segment.

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The segment's starting and ending days align
with the overall campaign dates, so we can

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proceed accordingly.

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In the spots selection, we'll choose to schedule
the first spot in the morning hours, thus

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turning off the second spot.

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Moving to the broadcast schedule section,
we'll adjust the sliders to encompass the

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morning hours and set the number of plays
to three.

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As no advanced spot positioning is required,
we'll simply save this segment.

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To schedule the second spot in the afternoon
hours, we'll create a second segment, also

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starting and ending on the same dates, but
utilizing the second spot only.

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In the broadcast schedule section, we'll adjust
the sliders to cover the afternoon hours,

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keeping the number of plays the same as in
the previous segment.

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Let's save these changes, resulting in three
plays of the first spot in the morning hours

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and three plays of the second spot in the
afternoon hours.

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It's noteworthy that these two segments overlap
in dates but not in the hour selection.

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The first runs in the morning hours, and the
second runs in the afternoon hours.

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The number of segments per campaign is not
limited, and the combinations are endless.

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In a campaign with five spots, you can set
one spot per segment, setting the different

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hour ranges.

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Or, you can set the first spot to run on Mondays,
the second one on Tuesdays, the third one

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on Wednesdays, and so on.

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Or, you can combine these settings, playing
one spot on Mondays in morning hours, the

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second one on Tuesdays in afternoon hours,
and so on.

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Or, you can create the weekly segments, which
we will demonstrate in the next example.

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In this example, we aim to run a campaign
with six daily plays of a spot, alternating

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between two different spots each week.

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We'll illustrate this using two spots, but
you can apply the same approach for campaigns

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with more spots.

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We'll begin by adding a new segment.

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Since this schedule is weekly, we'll set the
segment dates to cover a week by selecting

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the starting date and choosing a duration
of seven days.

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In the spots selection, we'll choose the first
spot and disable the second one.

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Moving to the broadcast schedule section,
we'll adjust the sliders to span from 7 AM

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to 10 PM, setting the number of plays to six.

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After saving the segment, we'll duplicate
it.

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In the duplicated segment, we'll modify the
starting date and duration.

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For the spots, we'll disable the first one
and enable the second.

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The broadcast schedule and number of plays
will stay unchanged.

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Saving this segment will cover the first two
weeks.

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To address the third week, we'll duplicate
the first segment.

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This segment will use the same spot, so we
only need to adjust the dates and save the

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changes.

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We'll repeat this process for the final week
by duplicating the second segment.

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Since the campaign should run for a full calendar
month, we can either extend the duration of

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the final segment or create a fifth segment
to cover the last few days.

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Creating a schedule that rotates spots on
a weekly basis took less than two minutes,

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but it was a relatively simple schedule with
one spot per week.

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For more complex campaigns, like those involving
seven spots per weekday and the different

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versions for each week,, you can save time
by creating segment templates.

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To do this, go to the segment overview and
click "Save segment as template."

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Later, when creating a new segment, you can
load a template and make necessary adjustments

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to match the specific campaign requirements.

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This feature can significantly streamline
the scheduling process for intricate campaigns.

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Once again, the number of segments per campaign
is not limited, allowing you to automate,

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or at least semi-automate any repeating pattern.

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Fantastic job!

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You've mastered setting up a static schedule
for your campaign.

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If you haven't done so yet, explore our additional
tutorials.

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We've covered the static scheduling in a separate
video.

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And, of course, we'll tackle manual scheduling
in a separate tutorial.

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If you're finding these tutorials beneficial,
don't forget to subscribe to our channel for

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regular updates.

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Happy broadcasting!