WEBVTT 00:00:00.269 --> 00:00:03.287 Welcome to our AdMaster Cloud tutorial series! 00:00:04.026 --> 00:00:09.796 In the previous video, we explored the foundational steps applicable to all types of campaign scheduling. 00:00:11.140 --> 00:00:15.630 If you haven't watched it yet, follow the link on your screen, watch the video, and 00:00:15.630 --> 00:00:18.748 then come back to this video to continue with the tutorial. 00:00:19.531 --> 00:00:25.307 Before we proceed, a quick reminder: in AdMaster, there are three ways to schedule a campaign. 00:00:26.090 --> 00:00:30.097 In a static schedule, you make the selection of the hours for the campaign. 00:00:30.880 --> 00:00:35.449 In a variable schedule, you set the daypart and the number of plays, 00:00:35.609 --> 00:00:37.916 and AdMaster makes a different hours selection each day. 00:00:38.860 --> 00:00:43.417 In a manual schedule, well, as the name says, you do everything manually. 00:00:44.100 --> 00:00:46.985 In this video, we'll focus on the Static schedule. 00:00:47.648 --> 00:00:49.108 Let's jump right in! 00:00:52.340 --> 00:00:55.795 Campaign segments give you precise control over your ad schedules. 00:00:56.659 --> 00:01:01.986 Within a single campaign, you can create multiple segments, each with its own unique settings. 00:01:02.930 --> 00:01:07.468 These settings determine when a segment starts and stops, how frequently ads play, 00:01:07.649 --> 00:01:09.184 and which ads are included. 00:01:10.000 --> 00:01:15.901 Segments offer flexibility: they can overlap, share time slots, or run concurrently. 00:01:16.450 --> 00:01:19.371 Importantly, segments don't cancel each other out, 00:01:19.773 --> 00:01:22.787 providing a versatile way to structure your ad schedule. 00:01:23.670 --> 00:01:29.183 Picture segments as the time frames in your campaign, each with its own set of rules for ad play. 00:01:31.700 --> 00:01:36.997 For our demonstration, we'll set up three static schedules to showcase various scenarios. 00:01:37.458 --> 00:01:43.078 In the first example, we'll keep it straightforward: one segment covering the entire campaign, 00:01:43.360 --> 00:01:46.516 with spots rotating randomly six times each day. 00:01:47.479 --> 00:01:52.129 Moving on to the second example, we'll add a layer of complexity by scheduling the first 00:01:52.290 --> 00:01:55.118 spot in the morning and the second one in the afternoon. 00:01:56.062 --> 00:02:00.278 Lastly, in the third example, we'll rotate the spots on a weekly basis. 00:02:01.221 --> 00:02:05.689 Remember, in your real campaigns, you can combine these methods as needed to achieve 00:02:05.850 --> 00:02:08.615 precise scheduling tailored to your requirements. 00:02:09.258 --> 00:02:10.712 Let's get started. 00:02:12.780 --> 00:02:17.396 To kick off the scheduling process, I'll hit the "Create a new Static segment" button. 00:02:18.300 --> 00:02:21.336 The dates for this segment will mirror the campaign settings. 00:02:22.280 --> 00:02:25.426 Since I want this segment to run throughout the entire campaign, 00:02:25.687 --> 00:02:27.257 I'll leave the dates unchanged. 00:02:28.120 --> 00:02:32.356 Note that adjusting the dates here affects only this specific campaign segment. 00:02:33.179 --> 00:02:34.831 Moving on, I'll choose the spots. 00:02:36.415 --> 00:02:40.205 The client is OK with a random spot selection for this campaign, 00:02:40.466 --> 00:02:42.187 so I'll keep this setting as is. 00:02:42.830 --> 00:02:46.324 Alternatively, AdMaster can maintain the spot sequence, 00:02:46.645 --> 00:02:48.555 or you can set a percentage for each spot. 00:02:49.840 --> 00:02:55.254 For example, 25 percent for the first spot and 75 percent for the second spot. 00:02:56.137 --> 00:02:58.968 Adjusting one slider will automatically tweak the other. 00:03:00.000 --> 00:03:03.376 For now, let's stick with random spot selection. 00:03:03.870 --> 00:03:07.825 The crucial part, highlighted in red, is defining the broadcast schedule. 00:03:08.709 --> 00:03:12.354 Here it is: our demo campaign should play six times a day, 00:03:12.595 --> 00:03:14.166 and I need to select the hours. 00:03:15.129 --> 00:03:19.876 If you require more than one spot play per hour, adjust the number of plays accordingly. 00:03:20.619 --> 00:03:26.674 While you make your selection, the total number of plays and the campaign duration are calculated automatically. 00:03:27.589 --> 00:03:32.713 Not to forget, turning off the checkboxes with the Weekdays will change the schedule accordingly. 00:03:33.810 --> 00:03:38.980 For example, this configuration will set this campaign segment to run from Monday to Friday 00:03:38.980 --> 00:03:40.447 in any selected week. 00:03:41.189 --> 00:03:45.566 By default, the scheduling algorithm will place spots into any available break, 00:03:45.988 --> 00:03:48.768 maintaining a balance in duration and variety. 00:03:49.538 --> 00:03:53.235 However, if your client's agreement specifies special positioning, 00:03:53.616 --> 00:03:55.585 here's where you apply advanced settings. 00:03:56.650 --> 00:04:01.474 You can choose a commercial break in a selected hour and activate positioning inside the break. 00:04:02.498 --> 00:04:06.968 This includes the upper, middle, and lower thirds of a break, as well as the first and 00:04:07.129 --> 00:04:09.260 last slots in the break. 00:04:09.521 --> 00:04:12.525 I'll turn off special positioning and save the changes. 00:04:13.087 --> 00:04:14.336 Let's proceed. 00:04:15.360 --> 00:04:21.041 The "Save draft as campaign" button is flashing, a friendly reminder not to overlook this crucial step. 00:04:22.150 --> 00:04:26.359 If you choose not to proceed, none of the campaign-related data will be saved, 00:04:26.499 --> 00:04:27.805 and you'll need to start over. 00:04:28.489 --> 00:04:33.057 Let's click the green button now, ensuring that our campaign is securely saved. 00:04:33.860 --> 00:04:39.100 Now, depending on your settings, a new traffic log can be generated and sent to your playout 00:04:39.100 --> 00:04:44.085 PC promptly, but you can also set this to manual mode in the Traffic log settings. 00:04:45.000 --> 00:04:48.930 Selecting the second option here will allow you to create the traffic log only for the 00:04:49.079 --> 00:04:50.935 specific period of time. 00:04:51.718 --> 00:04:56.399 You decide what works better for you, depending on your playout software requirements, 00:04:56.600 --> 00:04:58.706 and traffic procedures at your station. 00:04:59.449 --> 00:05:01.491 Let's Head over to the campaign overview, 00:05:01.792 --> 00:05:04.395 and you'll spot your campaign proudly marked as active. 00:05:05.238 --> 00:05:09.385 Right now, you can generate a Live Report page for your client and share it. 00:05:10.470 --> 00:05:14.836 Just go to the campaign page, scroll to the bottom, and hit the Live Report button. 00:05:15.720 --> 00:05:18.346 The report will pop up in a new tab instantly. 00:05:19.289 --> 00:05:23.096 Share the link with your customer so they can track their campaign in real time. 00:05:23.700 --> 00:05:28.160 That was our initial example for the static schedule: one segment covering the entire 00:05:28.520 --> 00:05:32.735 campaign, with spots rotating randomly six times each day. 00:05:33.759 --> 00:05:38.589 Let's now move on to another example: scheduling the first spot in the morning 00:05:38.697 --> 00:05:40.000 and the second one in the afternoon. 00:05:40.334 --> 00:05:42.880 To do this, we'll create two segments. 00:05:43.548 --> 00:05:45.509 Let's get started with the first one. 00:05:46.472 --> 00:05:51.122 The segment will cover the entire campaign duration, so I'll keep the dates unchanged. 00:05:52.179 --> 00:05:55.616 I'll choose the first spot and move on to setting the broadcast schedule. 00:05:56.720 --> 00:06:00.587 The campaign needs to run all week, so I will leave all the weekdays checked. 00:06:01.270 --> 00:06:04.715 Next, I will select three morning hours for this segment. 00:06:05.739 --> 00:06:07.955 No advanced positioning is required. 00:06:08.718 --> 00:06:12.639 If you need to ensure that this segment is scheduled to a specific commercial break in 00:06:12.840 --> 00:06:16.687 the hour, or you need a special positioning of a spot inside the break, 00:06:16.908 --> 00:06:18.426 this is where you make the settings. 00:06:19.289 --> 00:06:20.758 Alright, all done! 00:06:21.682 --> 00:06:25.989 I'll save the changes, and we are now ready to add another segment. 00:06:26.310 --> 00:06:29.207 The 'Add New Segment' option is under the 'More' button. 00:06:29.870 --> 00:06:34.025 Alternatively, you can duplicate the segment and edit the duplicated copy. 00:06:34.869 --> 00:06:36.285 Which option is better? 00:06:37.088 --> 00:06:41.038 Duplicating is the preferred choice if you only need to make minor changes 00:06:41.158 --> 00:06:42.437 to a complex schedule. 00:06:43.079 --> 00:06:47.579 On the other hand, creating a new segment is more efficient when the parameters differ 00:06:47.760 --> 00:06:49.846 significantly from the first segment. 00:06:50.789 --> 00:06:56.237 The new segment also spans the entire campaign duration, so I'm keeping these dates unchanged. 00:06:57.402 --> 00:07:00.386 However, this time I am selecting the second spot. 00:07:01.229 --> 00:07:05.096 The campaign runs on all days, so I am leaving this part unchanged. 00:07:05.899 --> 00:07:09.256 This time, I need to select three hours in the afternoon. 00:07:10.139 --> 00:07:11.216 Here they are. 00:07:12.039 --> 00:07:16.206 No advanced spot positioning is required, so I'll click the Save button. 00:07:16.989 --> 00:07:18.756 Let's review what we've accomplished. 00:07:19.559 --> 00:07:24.366 In the first segment, spot A will play at six, seven, and nine AM, 00:07:24.467 --> 00:07:26.327 in a break selected by the algorithm. 00:07:27.009 --> 00:07:32.735 The B spot will play at twelve, two, and four PM, also in a break chosen by the algorithm. 00:07:33.438 --> 00:07:37.176 It's important to note that these spots will run in the same hours every day. 00:07:38.099 --> 00:07:43.338 If you want the hour selection to vary each day, you should explore the Variable scheduling, 00:07:43.479 --> 00:07:45.146 which is covered in another video. 00:07:46.230 --> 00:07:51.056 I am now saving the draft as a campaign, and the campaign is now considered active. 00:07:51.959 --> 00:07:56.658 As in the previous example, a new traffic log can be generated and sent to your playout 00:07:56.819 --> 00:08:01.836 PC promptly, or you can also set this to manual mode in the Traffic log settings. 00:08:02.459 --> 00:08:06.769 That was our second example for the static schedule: one spot is played in the morning 00:08:07.090 --> 00:08:10.258 hours, another one in the afternoon hours. 00:08:10.780 --> 00:08:14.257 In the third example, let's rotate these spots on a weekly basis. 00:08:15.060 --> 00:08:19.900 Contrary to previous examples, the segment starting and ending dates are now different 00:08:19.900 --> 00:08:22.606 from the overall dates for the entire campaign. 00:08:23.389 --> 00:08:28.129 So I'm going to click the Change these dates link, I am going to keep today's date as the 00:08:28.270 --> 00:08:31.777 campaign starting date, and set the segment duration to seven days. 00:08:32.640 --> 00:08:35.557 The ending date will be calculated automatically. 00:08:36.260 --> 00:08:40.800 I could also select the date, while the duration would have been calculated automatically. 00:08:41.770 --> 00:08:46.855 In the spot selection section, I will uncheck the second spot, leaving the first one selected. 00:08:47.899 --> 00:08:51.227 In the Broadcast schedule section , I will select the hours. 00:08:54.239 --> 00:08:58.626 Here they are, six plays in total, from 7AM to 7PM 00:08:59.569 --> 00:09:03.230 Let's save this segment and create another one, for the second spot. 00:09:05.318 --> 00:09:06.546 Here it is. 00:09:07.149 --> 00:09:08.946 I am changing the starting date, 00:09:11.255 --> 00:09:12.632 checking the duration, 00:09:13.114 --> 00:09:14.297 confirming the selection, 00:09:16.043 --> 00:09:17.547 selecting the hours, 00:09:25.000 --> 00:09:26.317 and saving the selection. 00:09:27.200 --> 00:09:32.402 Here's the example where duplicating the segment may be an easier solution than creating the new one. 00:09:33.379 --> 00:09:36.386 I will duplicate the first segment, and change the dates. 00:09:37.394 --> 00:09:40.624 Here they are: we need to cover the third week of a campaign. 00:09:41.618 --> 00:09:44.884 Starting date selected, the segment duration is 7 days, 00:09:45.567 --> 00:09:48.189 the hours remain the same, no special positioning, 00:09:48.350 --> 00:09:50.000 and I am saving the changes. 00:09:50.779 --> 00:09:52.904 I will repeat the procedure for the second spot. 00:09:54.149 --> 00:09:58.779 I am duplicating the second segment, changing the dates, and saving the selection. 00:10:03.116 --> 00:10:04.158 Done. 00:10:04.660 --> 00:10:08.135 Note that we have created four segments, for four consecutive weeks. 00:10:09.279 --> 00:10:13.680 The campaign needs to run for a month, and how you'll cover the remaining two or three 00:10:13.680 --> 00:10:15.937 days, will depend on the client's request. 00:10:16.780 --> 00:10:20.547 Basically, you'll create the fifth segment for the remaining few days, 00:10:20.648 --> 00:10:22.217 with a spot of your choice. 00:10:22.799 --> 00:10:27.689 Let's check the overview: the first week with spot A, the second week with spot B, 00:10:27.990 --> 00:10:30.886 the third week with spot A, the fourth week with spot B. 00:10:31.649 --> 00:10:36.651 I am saving the draft as a campaign, and the campaign is ready to be added to the traffic log. 00:10:37.729 --> 00:10:38.998 Congratulations! 00:10:39.560 --> 00:10:42.230 You've successfully set up a static schedule for your campaign. 00:10:43.769 --> 00:10:49.100 In the next video, we'll explore variable scheduling, where AdMaster's algorithm dynamically 00:10:49.100 --> 00:10:51.187 selects different hours for each day. 00:10:52.292 --> 00:10:56.356 And, of course, we'll dive into manual scheduling in a separate tutorial. 00:10:57.280 --> 00:11:02.737 If you find these tutorials helpful, consider subscribing to our channel for regular updates. 00:11:03.540 --> 00:11:04.579 Happy broadcasting!