WEBVTT 00:00:00.229 --> 00:00:05.460 Welcome to our tutorial on scheduling a campaign in AdMaster, the traffic and billing tool 00:00:05.460 --> 00:00:09.420 that you can use at your office, at home or on the go. 00:00:09.420 --> 00:00:14.340 Before we dive into the details, take a moment to check out our 'Scheduling a Campaign in 00:00:14.340 --> 00:00:18.900 2 Minutes' video, showcasing the speed and simplicity you can achieve once you're familiar 00:00:18.900 --> 00:00:20.650 with the interface. 00:00:20.764 --> 00:00:23.882 Now, let's explore the detailed tutorial. 00:00:24.205 --> 00:00:28.221 AdMaster offers three distinct methods for scheduling campaigns. 00:00:29.170 --> 00:00:34.320 Static Schedule: This option repeats the same hours and plays from day to day, offering 00:00:34.320 --> 00:00:36.711 advanced features we'll cover thoroughly. 00:00:37.300 --> 00:00:43.221 Variable Schedule: Harness the power of AdMaster's scheduling algorithm by setting dayparts and plays. 00:00:44.200 --> 00:00:50.723 The algorithm calculates diverse hour combinations for each day, providing numerous scheduling possibilities. 00:00:52.020 --> 00:00:57.000 Manual Schedule: As the name suggests, it involves manual selection for each play. 00:00:57.618 --> 00:01:02.724 This is ideal for agency orders with specific hour selections and requests. 00:01:03.180 --> 00:01:07.420 In this video, we'll guide you through the initial steps of setting up a campaign. 00:01:08.122 --> 00:01:12.339 These steps are universal, applicable to all three scheduling types. 00:01:13.270 --> 00:01:18.759 Subsequent videos will showcase each scheduling method, providing in-depth demonstrations. 00:01:19.366 --> 00:01:20.792 Let's get started! 00:01:21.855 --> 00:01:25.428 First, log in to your AdMaster account using your credentials. 00:01:26.624 --> 00:01:30.490 Next, click on the "Add New Order" button located at the top of the page. 00:01:31.306 --> 00:01:35.626 While the campaign number is automatically assigned, you have the flexibility to use 00:01:35.795 --> 00:01:38.445 your prefixes and numbering. 00:01:38.626 --> 00:01:45.270 This prefix could indicate an ad agency or, for multi-station users, a specific station. 00:01:45.555 --> 00:01:49.162 For the campaign name, choose a title that suits your preferences. 00:01:49.722 --> 00:01:54.087 It should be something that helps you easily search and recognize the campaign later. 00:01:54.960 --> 00:01:59.580 We recommend creating a combination of the advertised brand name and a number indicating 00:01:59.770 --> 00:02:02.480 the year and starting month of the campaign. 00:02:02.879 --> 00:02:05.765 Now, pick a customer from the drop-down menu. 00:02:06.524 --> 00:02:10.926 If you're dealing with a new customer, begin by creating a customer record. 00:02:11.382 --> 00:02:15.710 Afterward, you'll need to restart the process of adding a new campaign. 00:02:16.360 --> 00:02:19.079 Now, let's explore how to manage your spots. 00:02:19.990 --> 00:02:21.509 You have a few options here: 00:02:22.193 --> 00:02:26.504 Select the blue link to instantly upload and process one or more spots. 00:02:27.320 --> 00:02:31.564 Alternatively, choose the green link if you want to schedule the campaign right away but 00:02:31.849 --> 00:02:37.053 plan to add the spot files later, which is handy when the spots are still in production. 00:02:37.547 --> 00:02:42.454 If your playout platform only requires cart numbers or File IDs in the traffic log, 00:02:42.853 --> 00:02:44.127 opt for the orange link. 00:02:45.150 --> 00:02:49.500 Keep in mind that with this option, you'll need to deliver the spots to the playout PC 00:02:49.500 --> 00:02:52.440 on your own, separate from AdMaster. 00:02:52.668 --> 00:02:55.142 Now, let's proceed with the blue option. 00:02:55.749 --> 00:02:59.181 Click the button to upload your spots to the AdMaster server. 00:03:00.000 --> 00:03:05.501 Here, your spots are clearly listed, with their duration automatically calculated by AdMaster. 00:03:06.593 --> 00:03:11.607 Keep in mind, this duration represents the length of the files, not the recorded content. 00:03:12.214 --> 00:03:17.731 If there's any extra silence at the end, you might want to adjust the duration manually. 00:03:18.339 --> 00:03:22.118 It's important to note that AdMaster doesn't modify the files. 00:03:22.669 --> 00:03:28.619 So, if there are, say, 3 seconds of silence at the end of a spot, and you set the duration 00:03:28.828 --> 00:03:34.681 to 28 seconds, AdMaster will use that 28-second duration for all further calculations. 00:03:35.403 --> 00:03:40.223 However, you'll need to set the cue point in your playout software to trim or skip the 00:03:40.223 --> 00:03:41.710 silence accordingly. 00:03:42.000 --> 00:03:46.250 The play button here will play the spot file in a pop-up window. 00:03:46.497 --> 00:03:49.263 The gear button opens a pop-up window for spot settings. 00:03:50.264 --> 00:03:54.374 Changing the name here allows you to rename it to a more user-friendly title, which is 00:03:54.545 --> 00:03:57.907 useful when dealing with lots of spots with coded names. 00:03:58.590 --> 00:04:03.560 By default, the spots are labeled with letters, but you can change this to names of your choice, 00:04:03.750 --> 00:04:10.021 such as LO for Longer, SHO for shorter spots, WKND for the weekend spot, and so on. 00:04:10.799 --> 00:04:14.340 The label color for the spot can be changed here. 00:04:14.454 --> 00:04:16.920 We've already covered how to edit the duration. 00:04:17.509 --> 00:04:21.286 The Edit link accesses the same setting from the general spots page. 00:04:22.084 --> 00:04:27.908 By default, AdMaster will attempt to keep spots recorded by the same voice artist separate. 00:04:28.630 --> 00:04:34.421 However, the voices are not recognized automatically, so you'll need to provide extra information. 00:04:35.085 --> 00:04:40.533 If you skip this step, AdMaster will assume that the spot can be scheduled next to any other. 00:04:41.357 --> 00:04:45.918 These are voices from our demo campaigns, but your AdMaster account will display a blank 00:04:46.070 --> 00:04:49.973 page here, so you'll need to add the performers as the spots arrive. 00:04:50.770 --> 00:04:55.394 Please note that the entries are very sensitive, so "Peter" and "Pete Johnson" will be treated 00:04:55.527 --> 00:04:57.876 as two entirely different performers. 00:04:58.560 --> 00:05:03.734 In case you get a spot with unknown performers, a good idea is to label them with your internal 00:05:03.848 --> 00:05:07.235 names, such as "Coca Cola Male" or "Coca Cola Female." 00:05:08.070 --> 00:05:13.610 If your playout software uses Cart numbers or any unique ID numbers to identify spots, 00:05:13.610 --> 00:05:15.967 you'll need to provide that ID number here. 00:05:16.726 --> 00:05:20.545 AdMaster can automatically generate the ID numbers for you. 00:05:21.000 --> 00:05:25.552 To configure the format of these numbers, you need to access the Default auto-generated 00:05:25.686 --> 00:05:27.590 numbers in the Settings section. 00:05:28.520 --> 00:05:32.960 If you're using AdMaster for more than one station, you'll be able to assign separate 00:05:32.960 --> 00:05:34.970 ID numbers for each station. 00:05:35.749 --> 00:05:41.009 Finally, the checkbox at the bottom determines if the spot can be used to top up shorter breaks. 00:05:42.210 --> 00:05:47.413 For advanced top-up options, you can check the Commercial Breaks settings in the Stations section. 00:05:48.250 --> 00:05:52.760 If you're using AdMaster for more than one station, you can customize this option for 00:05:52.760 --> 00:05:54.409 each station separately. 00:05:55.036 --> 00:06:01.145 Now, to illustrate how spots are grouped, I'll upload two additional short spots, Reminder 1 and 2. 00:06:01.929 --> 00:06:07.438 Per the client's order, Reminder number 1 is to be played in the same break, a few spots 00:06:07.438 --> 00:06:12.110 after the Holiday Sips spot, while Reminder 2 is to be played in the same break, 00:06:12.110 --> 00:06:14.418 a few spots after the Taste the Bubbles spot. 00:06:15.462 --> 00:06:18.419 To achieve this, I will create two spot groups. 00:06:19.084 --> 00:06:24.860 In the first group, the leading spot is Holiday Sips, and the reminder spot is Reminder number 1. 00:06:25.680 --> 00:06:29.979 The spot group name and label are internal values, so choose something that helps you 00:06:29.979 --> 00:06:31.489 identify it later. 00:06:32.059 --> 00:06:37.173 I'll keep the suggested name and change the label to G1, as in Group Number One. 00:06:37.648 --> 00:06:42.556 Now that the group is created, if I schedule G1 for any hour, AdMaster will add spots A 00:06:42.632 --> 00:06:45.742 and C to the same commercial break. 00:06:46.160 --> 00:06:50.280 The leading spot will be scheduled towards the beginning, while the reminder spot will 00:06:50.280 --> 00:06:52.439 be scheduled towards the end of the break. 00:06:53.350 --> 00:06:56.417 The number of reminder spots in a group is not limited. 00:06:57.120 --> 00:07:02.525 Similarly, for the second group, I'll select the leading spot and one or more reminder spots. 00:07:03.240 --> 00:07:09.060 This way, when I schedule G2 for any hour, AdMaster will ensure that spots B and D are 00:07:09.060 --> 00:07:11.277 placed together in the same commercial break. 00:07:12.169 --> 00:07:16.259 The leading spot will be scheduled earlier in the break, while the reminder spot will 00:07:16.373 --> 00:07:17.820 be towards the end. 00:07:18.447 --> 00:07:22.587 You can create as many spot groups as needed to meet your scheduling requirements. 00:07:23.670 --> 00:07:28.979 I will now delete these spot groups, to keep the tutorial as simple as possible. 00:07:29.093 --> 00:07:32.269 Now, let's address the same-business separation aspect. 00:07:32.914 --> 00:07:35.875 We're setting up a campaign for Coca-Cola. 00:07:36.160 --> 00:07:41.914 Pepsi is a clear competitor, while McDonald's may or may not be considered a competitor. 00:07:42.104 --> 00:07:46.502 All of them have been assigned to the Food and Drink category in their customer records. 00:07:47.300 --> 00:07:52.126 If I remove McDonald's from this list, AdMaster will assume that Coca-Cola and McDonald's 00:07:52.126 --> 00:07:54.952 spots can be scheduled next to each other. 00:07:55.541 --> 00:08:00.531 Reviewing the full separation list displays all active campaigns, allowing you to manually 00:08:00.908 --> 00:08:03.583 check or uncheck the same-business separation. 00:08:04.289 --> 00:08:06.083 Why would you want to do this? 00:08:06.577 --> 00:08:10.907 Let's consider a scenario where the Costa Cruises Island Hopping campaign explicitly 00:08:11.230 --> 00:08:16.350 mentions Pepsi, like "buy a family pack and register to win a cruise with Costa." 00:08:16.977 --> 00:08:21.906 In this case, you do want to separate the Costa Cruises and Coca-Cola campaigns, even 00:08:22.039 --> 00:08:25.610 though the customers belong to entirely different business branches. 00:08:26.332 --> 00:08:31.475 Finally, for later billing purposes, you might want to calculate the price of this campaign. 00:08:32.083 --> 00:08:36.951 Enabling the checkbox will reveal additional options, allowing you to base the calculation 00:08:37.064 --> 00:08:39.889 on one of the previously created price models. 00:08:40.630 --> 00:08:44.320 Alternatively, you can manually set the price for this campaign. 00:08:45.080 --> 00:08:50.098 OK, now that we've added and processed the spots, we're ready to set the campaign dates. 00:08:51.000 --> 00:08:55.295 By default, the campaign is set to start on the same date as its creation 00:08:55.428 --> 00:08:56.722 and run for 30 days. 00:08:57.519 --> 00:08:59.700 You can easily change the starting date here. 00:09:00.478 --> 00:09:03.190 For the ending date, you have several options. 00:09:04.120 --> 00:09:09.606 You can use the preselection of 30, 60, 90, or 365 days. 00:09:10.308 --> 00:09:12.964 You can manually enter the duration in days. 00:09:13.800 --> 00:09:18.838 You can run the campaign until manually stopped, or you can select a specific ending date. 00:09:19.730 --> 00:09:24.360 Whatever your selection, you can check these boxes for an earlier end to the campaign 00:09:24.512 --> 00:09:26.158 if certain conditions are met. 00:09:26.860 --> 00:09:30.386 The campaign can be stopped when the total number of plays has been reached, 00:09:30.500 --> 00:09:33.341 or when the campaign duration in seconds has been reached. 00:09:33.721 --> 00:09:38.623 Up to this point, the campaign setup process has been uniform for all types. 00:09:39.402 --> 00:09:42.668 However, moving forward, your setup journey will diverge 00:09:42.763 --> 00:09:44.917 based on the scheduling method you choose. 00:09:46.037 --> 00:09:50.505 Join us in the upcoming videos for in-depth tutorials tailored to each schedule type. 00:09:51.398 --> 00:09:53.424 Thanks for joining us in this segment. 00:09:53.971 --> 00:09:55.107 Happy broadcasting!