Campaign scheduling features
The Campaign segments - the unlimited options
A campaign is scheduled using the Campaign segments. Each of them represents an independent set of rules that include the dates, spots, hours, breaks and inside-break-position selection. The separate segments can be set with the same dates, hours and breaks and spots. The combinations are endless. You can create a simple campaign in one segment (e.g. 30 days, one spot, 10 times a day, same hours each day, any break in the hour, any position in the break), or combine the unlimited number of Campaign segments to fine-tune any pattern you need (e.g. different spots on weekly basis, different hours selection each day, specific breaks in selected hours, the spot reminders ("piggybacking") in the same breaks, and so on).
Set start/end dates, or the total number of days (or plays)
Pick the starting date, then determine the ending date, or let AdMaster have it calculated based on the number of days. In addition to this, you can set the starting/ending hour of the campaign, and set the campaign to stop before the ending date, when the specified total number of plays has been reached.
A single click to skip some weekdays
The Food delivery is closed on Mondays? No problem, let's untick Monday, and it will be excluded from the schedule.
The Static schedule: the hours selection repeated every day
You only need to mark the checkbox next to the corresponding hour. If you want a spot to be repeated in the same hour, you'll increase the number of plays.
The Semi-Variable schedule (*): the algorithm picks the hours
You'll create a Campaign segment and specify the hours range and the number of plays (e.g. 5 times between 2 and 9 PM). The scheduling algorithm will pick the different hours pattern for each day. The hours would be selected for the entire campaign, allowing you to send the estimated broadcast times to the client.
* Testing in progress, will be available soon
The Variable schedule: the real power of scheduling algorithm
This is the most powerful "weapon" of AdMaster's scheduling algorithm. You'll create a Campaign segment and specify the hours range and the number of plays (e.g. 5 times between 2 and 9 PM). The scheduling algorithm will pick the different hours pattern for each day. Unlike in Semi-variable schedule, the algorithm will re-schedule the hours selection each time any (other) campaign is added, edited or stopped. The goal is to find the best possible positions for each and every spots from all campaigns, and provide the same level of service to all clients.
The Manual schedule - do everything manually
The campaign orders received from the advertising agencies often need to be scheduled manually, because there is no pattern to follow. You'll have the full campaign control down to the tiniest detail, but you'll need to click to add (and click again to remove) each and every spot play for the entire campaign.
Special positioning inside the breaks
Using an intuitive slider, you'll be able to position the spot towards the top, around the middle or towards the bottom of the break, including fixing it to the top and the bottom of the break.