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A giant step ahead: the Workstation version, FREE for everyone!
From now on, all of your sales people can have their own installations of AdMaster, and the ads can be scheduled from anywhere in the world. You can also invite your clients and the advertising agencies to use the Workstation version of AdMaster to create the detailed schedules on their own, sending it directly to the air (if your automation software supports the unattended traffic import). Don’t worry: the Workstations can only set up, edit and stop their own campaigns, while you keep all the control on the main schedule. The free Workstation version provides everything you need to set up your own programmatic advertising platform. An agency wants to execute the campaign at 3AM in the morning? No problem. They can do it on their own. Your job is only to send them an invoice.
To read more about the AdMaster Workstation, please click here.
The Spot Groups (a.k.a. Spot Reminders or Piggybacking)
In campaigns with two or more spots, you can create the custom spot groups, and schedule them using the same procedure as with any other single spot. All the spots from a spot group will always be scheduled inside one commercial break, the second and all the other spots from a group acting as the reminders behind the leading one. The first spot in a group will be automatically positioned towards the top of the break, while all the other (reminder) spots in a group will be automatically scheduled towards the bottom of the break. This feature is often referred to as the Reminder spots, or the Piggybacking.
The playlist date range selection
From now on, you will be able to select the playlist to be created for any time range between 1 and 60 days, or you can let AdMaster create the playlist automatically in 6 days cycles. If it is set to refresh the playlist automatically, AdMaster resides in the System Tray.
More precise spot positioning
Positioning the spot inside the break has been moved from Spots preferences to Schedule settings, enabling the same spot to be positioned differently across the campaign. In addition to fixing the spot to the top or the bottom of its break, the additional level of control is now available, so you can use the intuitive slider to determine if you want the spot to be placed towards the top, around the middle or towards the bottom of the break.
The new Traffic Log Editor
The Traffic Log Editor has been completely rewritten. In addition to having the fresh look that provides the better overview, it can now display the campaign conflicts (if found), allowing you to manually rearrange the final schedule according to your needs. Please note that the conflicts will appear only if the main scheduling algorithm had not been able to avoid them due to campaign restrictions, or the lack of spots variety.
The advanced break configuration (part 1)
The new version of AdMaster brings the advanced configuration model of your commercial breaks. AdMaster can manage up to 12 independently controlled commercial breaks per hour. The settings of these breaks can be shared for the entire week, or literally every hour in a week can be set up in a different way. This provides an excellent platform for setting up the commercial free hours, satellite feeds, local inserts to syndicated contents etc.
The advanced break configuration (part 2)
Each commercial break can be configured in detail, which includes setting the priority levels (e.g. the priority 2 breaks will be created only when the priority 1 breaks reach the desired maximum duration), and topping up the breaks in several ways (including the possibility of using the selected spots from the active campaigns to top up the shorter breaks, providing some free bonus repeatings to the customers)
The Traffic Log real time preview
The rewritten scheduling algorithm is now faster, so we’ve included the Traffic log preview to the campaign set up window. This means that you can preview the exact positions of a campaign while the changes have not been written to the playlist. To work faster, you can narrow the preview to display only the hours with the campaign that you’re working on. You can also do the manual drag/drops, and add or delete the spots.
Create/Update playlists button
The old “Send to broadcast” command from the previous versions has been replaced with the “Create/Update playlists” button in the left bottom corner.