Splitting the commercials on multiple frequencies (or stations) with StationPlaylist and AdMaster
The setup described below is tested and working. Feel free to contact us if you need more information. We can provide the assistance in setting up everything you need to split the commercial breaks to multiple frequencies or stations.
What you need:
- One AdMaster license per frequency (or station); the progressive multi-station discount is available. One AdMaster installation is used to manage the entire network of stations or frequencies;
- One StationPlaylist Creator installation is used to manage the entire network of stations or frequencies. Please contact the SPL support to check if the purchase of separate licenses is required in case the same playlist is shared for multiple frequency setup;
- One StationPlaylist Studio installation per frequency (or station), each with its own sound card or virtual audio cable output. Please contact the SPL support to check if the multiple instances of Studio can be installed on the same computer. Installing the separate Studio instances on separate virtual machines should work normally (although we did not test this ourselves);
- The music, jingles, and all other contents library available to each and every Studio installation. The file-sync services can do the job, as well as mapped network drives;
- The separate traffic log folders for each frequency (or station); the spots library can be shared for the entire network.
What can be done:
- Each of your frequencies can have its own commercial breaks, while the rest of the playlist is identical for the entire network. The audio library is shared across the entire network.
- The entire traffic is managed from one installation of AdMaster. One person can easily keep everything under control from a station, or a remote location;
- The additional installations of AdMaster Workstation can help you to add the unlimited number of locations to manage the traffic from. So if you are broadcasting for e.g. New York and Boston areas, the NYC office can manage the traffic for both cities, while the Boston office can have its own Workstation installed, to send the schedules directly to the AdMaster at the NYC office. Please note that, in this example, the Boston office will not have any access to the schedules created by the NYC office.
- The entire traffic is managed in AdMaster. All changes are effective immediately. No one has to touch Creator or Studio to merge the traffic logs.
- Each frequency (or station) can have its own station ID’s or jingles inserted before and after the commercials. Each commercial break can have its own intro and outro IDs, jingles or station IDs. Everything is managed by AdMaster, without altering the playlist generated by Creator;
- Each frequency (or station) can have its own custom metadata output during the commercial breaks. This can be set up in Creator (as of version 5.30) or AdMaster (as of version 4.2);
- You decide how tight you want to keep the network in sync. To help you with this, AdMaster can time-limit the commercial breaks and top-up the shorter ones. The active spots can also be used to act as the top-ups, thus providing the free bonus plays to the advertisers, boosting their campaign effects and increasing the chances to have their contracts renewed. As of version 4.2, the dynamic top-ups are available: the entire network is monitored on break-by-break basis, and the commercial breaks are automatically topped up to match the duration of the longest running one. Any changes to the campaigns update the top-ups instantly, so if someone from the sales department adds a spot to the station with the longest running breaks, all the others are adjusted instantly. You can also select a “master” station, and AdMaster will adjust the duration of all other stations accordingly;
What else can be done, and is not strictly traffic-related
- You CAN have the separate playlist items such as news, weather, traffic and/or station ID’s on each frequency, while the playlist remains identical for the entire network.
- You CAN have the separate voice track contents on each frequency. The playlist remains identical for the entire network, which means that the position of a voice track within an hour is identical across the network.
- One person can create the voice tracks for the entire network, or each station can have its own hosts, or whatever you want. Everyone involved in voice tracking can be allowed to send the voice tracks to each and every station or frequency. The generic file names are used, and any audio editing software can be used for the recording. To select the station or frequency for the voice track, the voice artist needs to save the track to the specific folder. Saving to multiple folders will send the voice track to multiple frequencies;
- In case a voice track is not provided for whatever reason, a custom station ID is set to be played instead. These station IDs can also be separate per frequency or station. The playlist for the entire network is managed in ONE CREATOR INSTALLATION.