It goes as far as moving the ongoing spots to the alternate positions to make the better room for a new spot. The scheduling possibilities are endless. Any scheduling pattern can be automated, and every schedule can be edited and fine-tuned manually.
You can set up and manage up to 12 commercial breaks per hour. Each of them can be configured independently, to have the separate priority level and the preferences which include time-limiting and topping up the shorter breaks in several ways.
In addition to remote scheduling that anyone from your station will be able to do, you can use the Workstation to invite the clients and the ad agencies to send the scheduled campaigns directly to your automation platform. You’re right, that’s your own basic programmatic advertising platform!
We’ve developed AdMaster as our own in-house solution, to help us to manage the traffic. Then the word started to spread, the other stations asked if they could get it too, and the program is now used around the planet. Take a look at some of great stations that use AdMaster to schedule the commercials.
With the built-in output configurator, you can set AdMaster to create the exact log format that your automation software expects for the traffic import. In addition to this, the numerous output presets are already available.
“You just pop in which client is going to advertise what, and how much that commercial is going go and boom, it’s finished!”
(Erik Rosén, Radio Floda 91,4, Sweden)
“I downloaded and tested virtually every traffic management package for which I could get hold of an evaluation copy. AdMaster was by far the simplest and easiest to get working of any of them.”
(Andrew Crawford, CIOE-FM 97.5, Canada)
“Our sales agent can now send a campaign to broadcast a minute after the deal is made, still sitting at client’s office. Changes effective immediately. You cannot imagine how our clients love this.”
(Jovica Panić, Radio Hit, Brčko, Bosnia and Herzegovina)
“AdMaster is a life-saver. An simple, easy to use interface without a steep learning curve.”
(Joe Szymanski, WHZY 101.7)
“AdMaster has performed perfectly for us. It is not difficult to learn, is intuitive, and works well for us.”
(KZHP, Sacramento, California)
“Your program rocks. It is reliable, powerful, very easy to work with, and the price is great for the job it does… We now spend an hour for the scheduling job that used to take the entire afternoon.
(Alem Lolić, TNT Group, Bosnia and Herzegovina)
“The guy had actually written this for his own station. There’s no better recommendation than this. Does the job perfectly, and has everything you need to keep the commercials under a tight control.”
(Mićo Zečević, Radio Budva, Montenegro)
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