Frequently asked questions

Pre-sales questions

AdMaster is software that schedules and maintains radio commercial breaks playlists (traffic). It creates separate playlists for your commercial breaks, based on your settings and preferences. Then, these playlists are imported by your existing scheduling/automation software.
In general, it will, if your automation software can import the traffic logs generated by third party.

Here’s the list of currently supported output formats. We routinely add the new output formats, when requested by our users.

IMPORTANT: Apart from using one of existing log format outputs, you can configure the custom output format, by setting the the filename structure, the extension, and the structure of playlist/log content. Feel free to download the trial version, and check if you can establish the communication between AdMaster and your playout. It’s easier than you think. Contact us if you need help and support on this.

Yes, it can! You can manage as many stations as you want. You need to purchase a separate license for each station. Multi station discount applies. Check our purchase page for more information.
No, you don’t.

You don’t even need to install it inside your radio station (you can use file sync services to deliver the traffic logs and audio spots to your broadcast PC). AdMaster is very easy to use. Many of our customers have installed AdMaster on sales agents’ laptops, giving them the opportunity to activate the campaign immediately after the deal with the customer is made, while still being at the customer’s office. The feedback from the field is outstanding: the advertisers love this very much.

You need a Windows based PC, which you may later configure to be accessed through remote desktop from Mac, Linux, tablet or smartphone. Several our customers are successfully using AdMaster on Virtual Machines installed on Mac.
Yes, but will need a little help from other applications (freeware solutions are available too).

Don’t go away, please. Keep reading ūüôā

AdMaster’s first priority is your commercials schedule, not the paperwork. We want you to have a perfect schedule, so that all of your customers are happy. And we want you to be able to set up an average campaign in less than two minutes, which would be next to impossible if a campaign setup has to include your customers’ business addresses, contact person names, due dates and tax identification numbers.

So… what’s the solution?

Here’s the deal: use AdMaster to schedule your commercials. Generate monthly report, as a guideline for invoicing. Then use any invoicing software of your choice for the paperwork.

Finally, no matter how small or big your station is, you can set up a completely free, simple and very efficient invoicing solution on your own. In THIS PDF DOCUMENT, you can find the instructions on how to do it.

In general, AdMaster can be paired with any automation software that can import the externally created commercials (traffic) logs/playlists. Please check the Compatibility page for more information.
To use AdMaster¬†under lower pricing plan, you need to be a broadcaster with a Community radio or a LPFM license, that can be checked¬†on a website of broadcasting authority in the country of broadcasting. The license price¬†for these stations is not reduced for small coverage area reasons. It’s because their licenses legally and (in some countries)¬†very seriously restrict the possibilities for carrying the advertising contents in several different ways, limiting¬†their income potential even when their ratings are excellent.
Yes, the discounts are calculated automatically on our Purchase page.
Do not hesitate to contact us.

Questions asked by AdMaster users

Yes. AdMaster can create up to 12 breaks per hour. Each of them can be assigned separate group of Station ID’s (or bumpers) to be scheduled at the beginning and at the end of the break. It is then up to you to set up the campaigns carefully, so the specific campaigns are carried in selected range of breaks (e.g. Break A is paid advertising, Break B is station promos, Break C is political campaign advertising, each of them starting and ending with the correspondent ID’s).


Yes. You can specify the starting hour for the first, and the ending hour for the last day of the campaign. And you can also use many of other campaign fine tunings, so that your campaign is scheduled exactly according to your (or your client’s) wishes.

AdMaster can create its own reports, but it’s never aware of what happens in the broadcast change behind it.
When setting up a campaign, select Manual schedule, and you will be able to tick and untick each and every repeating of each spot throughout the entire campaign.
Of course. You can use Backup/Restore feature, or you can manually copy the database file to the new computer.